Monday 29 October 2018

Branded Social


Last Saturday, I facilitated a couple of social media workshops at the Sussex CIPD branch Student Employability Skills Conference at the Jurys Inn Hotel in Brighton.

The focus was on helping the talented, emerging HR practitioners currently studying for their CIPD HR qualifications, as well as the more mature practitioners keen to explore and develop their knowledge and understanding of social media in their practice, on developing their professional and personal 'brand' via social channels.

My own professional life has been transformed and enriched by my interactions with others via Twitter, LinkedIn, Instagram, Pinterest, YouTube etc. and they have become an essential part of my own personal learning network (PLN).

As you would expect, I used these tools themselves in the lead up to, during and after (the 'tail') of the conference. In the two workshops on the day (a morning and an afternoon rerun), we played with them and discussed practicalities, everyone's different experiences, collectively answered and reassured ourselves about some of the perceived negative aspects of 'showing up' in public, and some practical advice about operating safely and within/despite corporate social media policies and guidelines. I was very impressed by the openness and insights of the attendees (the majority of whom have grown up with the availability of these channels as a fact of life), as well as the honest curiosity & enquiry of the more experienced HR practitioners who have not yet fully ventured into the social media spaces.

We are well met and better connected as a result.

If you want to get a flavour of the richness and diversity of the subjects covered at the conference and the open, 'social' conversations that happened in the room and online at the same time - and are still happening - check out the Twitter hashtag #MyFuture18

And please connect with me on any of these social channels (niallgavinuk) to discuss if and when I can help you with how you or your people could benefit from improving your social media use and brand presence, especially in the L&D and HR world.